| |
Graphic design is the most ubiquitous of all the arts. It responds to needs
at once personal and public, embraces concerns both economic and ergonomic,
and is informed by many disciplines, including art and architecture, philosophy
and ethics, literature and language, science and politics and performance.
Graphic design is everywhere, touching everything we do, everything we see,
everything we buy: we see it on billboards, on taxi receipts and on websites,
on birth certificates and on gift certificates, on the folded circulars
inside jars of aspirin and on the thick pages of children's chubby board
books.
Graphic design
is complex combinations of words and pictures, numbers and charts, photographs
and illustrations that, in order to succeed, demands the clear thinking
of a particularly thoughtful individual who can orchestrate these elements
so they all add up to something distinctive, or useful, or playful, or
surprising, or subversive or somehow memorable.
Graphic design
is a popular art and a practical art, an applied art and an ancient art.
Simply put, it is the art of visualizing ideas.
|
